Food: Too Good to Waste (FTGTW) consists of an implementation guide and toolkit that aim to reduce wasteful household food management practices.
The Implementation Guide is designed to teach local governments and community organizations how to implement a Food: Too Good to Waste campaign in their community using the Toolkit.
The Toolkit provides behavior change and outreach tools designed to assist individuals and households to implement strategies to reduce wasted food in their homes. The FTGTW tools use community-based social marketing principles to reduce wasted food from households. A Food: Too Good to Waste campaign provides the tools in the toolkit to families and individuals to help them keep food out of landfills and more money in their pockets.