Save The Food is a major national public service advertising campaign, launched by the Natural Resources Defense Council (NRDC) and the Ad Council, to combat food waste from its largest source—consumers, who collectively waste more food than grocery stores, restaurants or farms.
The initiative provides information and inspiration for individuals and households to reduce the amount of food they trash in their homes, thereby saving the water, energy and money that are lost along with it.
The campaign is a multi-year partnership, consisting of a new series of PSAs that include TV, out-of-home, print and digital advertising, as well as new social communities and a website. All campaign ads are free to download at http://savethefood.adcouncilkit.org/
