This survey aimed to understand the extent to which consumers are confused about date labels, learn about their perceptions regarding whether labels are federally regulated, and identify which labels most clearly communicate quality versus safety. This report confirms previous findings that consumers are confused by date labels. As a result, they unnecessarily discard food with a high frequency, which can be a significant contributor to the wasted food problem in the United States.
Sign Up For Updates
To receive news updates from Further with Food, including information about new initiatives, research results and upcoming food loss and waste events, please provide the following information and push the “subscribe” button!